Water As A Crop® Initiative Aims to Add Market Value to Water Stewardship

The Sand County Foundation of Madison, Wisconsin, sponsors the Water As A Crop® initiative, which seeks to increase collaboration among water users, funders, and owners of private lands who can implement practices to conserve water or improve water quality.  In Texas, for example, the program worked with the MillerCoors company to help fund agricultural land-management practices that reduce pollution and as a result can reduce water-treatment costs for the company.

The program’s Web site is http://waterasacrop.org/.

An introduction to the program is also available in “Can We Start Thinking of Water as a Crop?” in the Winter 2014 issue of txH20, the newsletter of the Texas Water Resources Institute at Texas A&M University, available online at http://twri.tamu.edu/publications/txh2o/winter-2014/.

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